Small Acts of Care. Ripples of Change. Meaningful Impact
About Us
This Is About You. And All of Us.
Sweet Encouragement isn't just a website or an Instagram account. It's a vision for what's possible when we choose connection over isolation, action over apathy, and care over indifference.
Ten years ago, two childhood friends wanted to start a small business to send out chocolate (sourced by small farms) and handwritten notes.
When the ICE surge occurred in MN at the beginning of 2026, we felt compelled to do something. People in our community were hurting, and we decided to pivot our platform to meet the moment, encourage people both figuratively and practically.
Influence should be used to lift people up, not sell them things they don't need.
Meet The Sweet Encouragement Team
Sam - Title
Lilly - Creative Director
Colette - CEO
Now he hasn't done anything so... he can write his own bio
Colette - CEO
Lilly - Creative Director
Colette - CEO
Colette brings decades of leadership experience as a Chief People and Culture
executive, a trusted advisor to C-Suite leaders, and a passionate advocate for team
collaboration, equity, and well-being.
Lilly - Creative Director
Lilly - Creative Director
Lilly - Creative Director
Lilly adds a unique blend of technical precision and human-centric insight as an Executive Recruitment professional, a former web developer, and a dedicated advocate for compassion, self-compassion, and community volunteering.
Our Values
Community, Over Consumption
We believe in using platforms for connection, not consumption. Sweet Encouragement influences you toward service, not sales.
Wholeness, Not Perfection
Self-care isn't about achieving an impossible ideal. It's about tending to your mental, emotional, and physical health so you can show up fully.
Action-Oriented Compassion
Inspiration without action is just noise. We connect you to tangible ways to make a difference.
Equity & Inclusion
Every person deserves dignity, support, and belonging. Our resources and opportunities reflect this commitment
Reciprocity
Care flows in all directions. We serve others, and we care for ourselves. Both are necessary.